Adhering to the three concepts of advanced technology, excellent quality and gold medal service, China's petroleum equipment goes abroad
Since the 1980 s, according to PetroChina's "going out" strategy, China's petroleum equipment manufacturing
Release time:
2015-07-02
Source:
In 2001, Turkmenistan 7000 meters drilling rig orders, China's complete sets of drilling rigs for the first time out of the country;
From 2005 to 2006, it successively won the export contracts of 18 drilling rigs from the three major drilling companies in the United States, and China's drilling rigs knocked on the door of the high-end market in the United States;
In 2008, it was awarded the export contract of 9000-meter ultra-deep well drilling rig by American Jeva International Company, and China's heavy-duty high-end oil drilling equipment was exported for the first time;
In 2009, China won the bid for the largest drilling rig procurement project of UAE National Drilling Company (NDC), and China Petroleum Equipment made its debut in the high-end market in the Middle East for the first time;
In 2010, South Korea Daewoo Shipbuilding & Offshore Engineering Co., Ltd., one of the four largest shipbuilding enterprises in the world, received an order for the drilling system of the sitting-bottom offshore drilling platform with a total value of about 0.16 billion yuan. For the first time, China's offshore drilling system entered the international market independently;
In 2013, NDC renewal order 2.62 billion yuan was obtained;
In 2015, NDC won another renewal order of 1.88 billion yuan, becoming NDC's preferred brand without bidding.
This is the course of PetroChina Baoji Petroleum Machinery Co., Ltd. (referred to as gem machinery) from domestic well-known to overseas, and it is also the epitome of China's petroleum equipment going to the international market.
Since the 1980 s, according to PetroChina's "going out" strategy, China's petroleum equipment manufacturing industry has been step by step from Asia and Africa to Europe and the United States, from land to sea, from low-end to top, from parts to complete sets of equipment, from single equipment Export to provide comprehensive solutions, the ability and level have been rapidly improved, and the brand image of "China Petroleum Equipment" has been established in the world. Statistics show that more than 75% of Chinese drilling rigs purchased in the international market come from gem machinery, especially in the high-end market in North America and the main oil and gas producing areas in the Middle East. Gem machinery accounts for 30% of the market share of new drilling rigs and is the main channel supplier of complete sets of drilling and production equipment in the international market.
what does china petroleum equipment rely on to win the favor of overseas customers? what kind of unique skills does gem machinery possess? attract people to explore--
"Advanced technology, excellent quality and gold medal service are the three trump cards to expand the international market." Gem machinery general manager Guo Mengqi replied.
For a long time, China's petroleum equipment manufacturing industry has overcome difficulties through independent research and development, technology introduction, international cooperation, and industry-university-research cooperation, and strives to develop new high-end oil drilling equipment, and has made breakthroughs in key technologies such as offshore drilling equipment and automation. A number of high-end products with independent intellectual property rights. The ability of gem machinery to successfully develop high-end technical equipment such as 9000-meter drilling rig, 12000-meter drilling rig and artificial island ring-track mobile drilling rig has become an important factor to impress NDC and win the bid successfully.
"Drill less than oil and gas does not take, equipment is not strong oil and gas difficult to grow", excellent product quality is the key to win customers. "Gem machinery always adhere to the 'aesthetic standards, continuous improvement' quality culture, the implementation of the whole process of product quality control." Guo Mengqi introduced. In recent years, gem machinery has implemented a special quality improvement plan, entrusted professional supervisors to supervise major projects and scientifically control the process in order to create perfect results. Take the NDC order drilling rig as an example, its quality has far exceeded the American Petroleum Institute (API) standard, and it is the top quality of the drilling rig.
"If excellent quality is the key to winning customers, excellent after-sales service is the guarantee to retain customers." Guo Mengqi said. At present, gem machinery has built a three-level service system of expert marketing service, professional service in the factory and on-site daily service. Expert marketing service, an expert team composed of senior designers of the research institute to tailor a complete solution for customers; professional services in the factory, a professional service team composed of professional technicians, skilled technicians, and engineers, and perform large-scale equipment installation and debugging and emergency services; On-site daily service, the overseas service station of Gem Machinery is equipped with full-time service personnel, established and perfected personalized equipment files, and promised equipment life-long service. In the past five years, the number of overseas service personnel of gem machinery has increased year by year from 130 in 2011 to 414 in 2014 and 354 in the first five months of 2015, totaling 1644 overseas service personnel.
"In the future, PetroChina will continue to strive to upgrade its product technology from low-end to high-end, change its business model from production manufacturing to service manufacturing, and highlight the international market in the market field." Zhang Hanliang, general manager of China National Petroleum Corporation Equipment Manufacturing Branch, said, "At the same time, take the implementation of the'Belt and Road' construction as an opportunity to give full play to the unique advantages and production capacity advantages of petroleum equipment manufacturing, and vigorously carry out production capacity cooperation with resource country partners to realize China's petroleum equipment Products are manufactured locally, promoting' Made in China 'going out and going in, and promoting' Chinese brands' going out and going up, better start the 'China Petroleum Equipment' brand."
Oil,Equipment
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