China's oil products marketing work conference proposed to catch up with international standards to improve the four major systems
Key topics in the field of refined oil marketing, such as customer management, information collection, self-service refueling, small station contracting, resource operation, and external mining management, have become hot topics discussed by more than 30 provincial sales company managers of PetroChina.
Release time:
2011-12-15
Source:
Key topics in the field of refined oil marketing, such as customer management, information collection, self-service refueling, small station contracting, resource operation, and external mining management, have become hot topics among more than 30 provincial sales company managers of PetroChina.
From November 23 to 24, the China Petroleum Sales Corporation's refined oil marketing work conference was held in Nanjing, Jiangsu. More than 180 delegates to discuss the marketing of refined oil products.
The main task of the China National Petroleum Sales Corporation to hold this meeting is to focus on the 16-character connotation of "leading efficiency, scale development, scientific management, and excellent service" of international-level sales companies, and in accordance with the requirements of refined management, improve resource guarantee, marketing network, The four systems of brand service and talent guarantee will comprehensively improve the level of refined oil marketing.
At present, the number of PetroChina gas stations has exceeded 19000, and more than 8 million consumers directly enjoy PetroChina's oil services every day. As a service enterprise and a window unit, the sales enterprise has as many as 100000 cadres and employees directly involved in the supply guarantee every year, which has become an important carrier for PetroChina to fulfill its three major responsibilities.
Product oil marketing is facing three major problems. One is the resource bottleneck. Domestic refined oil consumption increased by 5% annually, with an annual increase of 12 million tons to 15 million tons. Two is the benefit problem. In recent years, the construction and operation costs, transportation costs, labor costs and leasing costs of sales enterprises have increased rigidly, which has increased the pressure on the sustainable development of enterprises. Third, the technical content of marketing work is getting higher and higher, and the management difficulty is getting bigger and bigger.
Sales to develop, marketing is the key. PetroChina has put forward the goal of building an international-level sales enterprise, and plans to achieve breakthroughs in resource operation, service improvement, brand building, and team building. It will learn from domestic advanced experience and refer to the operation mode of major international oil companies to comprehensively transform and upgrade its own marketing business system.
Liu Hongbin, vice president of PetroChina and general manager of the sales company, pointed out that China's oil sales enterprises should not only generate income, but also create efficiency and make greater contributions to the sustainable development of PetroChina. This year, the sales company will achieve its goal of greater than zero net cash flow for the first time.
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